With good historic image of marketing premium brands in Brazil since 1929, Unilever had built their brand heritage and brand recognition and were well renowned and perceived by Brazilians. After dabbling in surf on and off for years (Chouinard is a passionate surfer), Patagonia added its first surf ambassadors to the team in 2010 when the brand hired Keith, Chris, and Dan Malloy three brothers who were at the vanguard of surf progression and who would go on to shape surf culture with their films, books, and collaborations with surfer-celebrities such as musician Jack Johnson. Ferreira, at ease at Pipeline. Campos discovered de Souza when he was just 9 years old, and over the next decade, de Souza kept his nose to the grindstone. It was like Huntington during the U.S. Open., While the Brazilian Storm grew up watching ABRASP and local QS events, they mainly competed against each other on the amateur circuit, ran by the Brazilian Confederation of Surfing (CBS), and in brand-sponsored events like the Volcom Qualifying Series. Ferreira remembers Jadson Andre constantly getting scolded by Jumar an older surfer Campos had hired to live in the house as chaperone for spending too much time on the computer. Once we showed up to the international events, it wasnt a shock to us. Misfit Shapes represents a gritty response to a corporrate era. Everything just got more professional in the early 2000s, says Allain. The first edition of the Surf Expo 2022 starts this Wednesday, January 5, with the participation of two companies from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade . With straps or built-in bras, open back or low cut, sporty or with sleeves, bathing suits allow you to swim and surf as much as you like and remain carefree. Bonus tips include: avoiding tacky accessories and talking about the weather like an overqualified meteorologist. Nixon went on to sponsor numerous surfers, snowboarders, and tour events, gaining credibility amongst consumers and establishing itself as a solid brand in the surf and action sports space. Outerknown, Quiksilver, and Roxy are the best value. So Globo [Brazils biggest television network], which has about 70 million viewers daily, sent a crew to cover this kid who might be a world champion. Whether you are chasing a swell South Padre Island, shore-casting on the delta, exploring Central America, or simply enjoying a beer by a beachside campfire, Howler Brothers fits the bill. We wouldnt be where we are if Pinga did anything different., Ibelli remembers one of his first visits to Hawaii as a teenager. By the time they reached the Pro Juniors and then QS which also had nearly a dozen events in Brazil each year during the late 2000s, early 2010s the Brazilian Storm was well-versed in a variety of conditions and had competitive savvy well beyond their years. After all, to get into that laidback mindset, theres nothing like rocking a few on-trend (or carefully chosen retrograde) threads; something the coolest brands below are more than happy to provide. Surfers enjoy the waves during a local tournament at Maresias beach, in Sao Sebastiao, Brazil, Saturday, Nov. 27, 2021. In addition to their focus on premium watches for guys and gals, Nixon also produces a full range of bags, leather goods, and accessories. According to Allain, the Globo film crew shot profile pieces on Medina and his family throughout the events 10-day waiting period. When Simone and Rodrigues fell in love and got married, Rodrigues quickly assumed the role of Medinas coach, bussing him to contests and presenting him to interested sponsors. With a heavy focus on stripping denim back to its clean, simple basics, Rollas produces jeans and denim jackets in the classic silhouettes any surfer would froth over, from skinny to straight-cut fit, and in various shades of blue and black. You could also, if youre so inclined, dress like a skater (a la Craig Anderson) with chinos, button-ups and crew-neck tees or like a nue-age golfer (a la Kelly Slater) if you like to come off as a sophisticated globetrotter with enough dinero not just to travel the world, but also to plant enough trees to counteract the carbon emissions in your wake. ROOTS: Founded by Alan Greene and John Law in Torquay, Australia, in 1973. He did like this, he told me, picking his foot off the ground and pretending to boot open an invisible barrier. $399.00 (25% off) FREE shipping. $260 $130. The brand was equal parts surf, snowboarding, and skating, and appealed to the disenchanted youth of the 1990s who were tired of the clean-cut mainstream ethos of the modern surf industry. Hunting big waves is an expensive pursuit . Sometimes I had to spend 48-hours on the road, sleeping in a bus station and saving money to eat," she told o Globo, a Brazilian newspaper. Volcom is a lifestyle and surfing brand that creates, promotes and markets items for boardsports. ROOTS: Founded by Andy Laats and Chad DiNenna in Encinitas, California, in 1997. Katin has a unique and colorful history. Originally a surfboard brand in the Los Angeles area, Wellen quickly expanded to include a line of quality threads and grew a dedicated following. Plus, Brazil's economy was doing well the exchange rate between the dollar and the real was 1 to 1 . Authentic 1980s Skateboard - Adventure Man - 80s Brand New Trucks Wheels ORIGINAL RARE Holy Grail Wall Hanger. The growth had to come from cheesy marketing and bad, licensed products (Jewelry, yikes!). Surf wear accounts for roughly 25 percent of the surf industry market - footwear, accessories, and hard goods come next in the hierarchy. Lifestyle most certainly, as its not just surfers who have flocked to the companys music and motorcycle culture-inspired designs. When he won his title, it was big, and I wanted it too because I was competing with him in the past and hes a good surfer, and I [knew] I can be a good surfer too if I dedicate myself., The next generation of Brazilian surfers may have been dealt a tougher hand than the Brazilian Storm, but considering that the current world champ learned to surf on a cooler lid, it shouldnt be a stretch for them to believe that anything is possible. What we can do, is help you look the part, with these brands that prove performance is no longer an affront to surfer fashion. Brazil has emerged as a major power in sport surfing, which has been labeled the Brazilian Storm. Everlane. Lets be honest: real surfers go to the Hurley surf brand for two garments. Walter & Nancy Katin expanded into clothing when Corky Carroll asked for a pair of robust surf shorts, which the Katins made from their durable boat cover material. Through a commitment to fashion, utility, and environmental awareness, the brand has quickly become a leader in the neo-hip surfing subculture. Ferreira, probably on his way to do a backflip off something. In order to help the next generation of surfers, Ferreira sponsors a handful of local groms, paying for them to get to contests throughout the country at least to the contests that are still around. Billabong is a surf company, primarily a clothing retailer that also produces accessories, like watches and backpacks and skateboard and snowboard products under other brand names. It would always be Off the Wall. I started winning events and I would take the money and help my dad and my mom, said Ferreira. After stints with Lightning Bolt, Quiksilver and Hang Loose, Campos became Oakleys Latin America Sports Marketing Director and team manager and built a structured program for groms that altered the trajectory of the Brazilian Storm. So when Slater announced that he was leaving Quik and starting his own brand, the entire surf world started talking. . Owner infighting didn't help. The product demand is being driven by growing consumer interest in surfing and aggressive growth tactics undertaken by surfing equipment producers. In 2020, Unilever Brasil Ltda. During Brazils surfing boom in the 90s and 2000s, promising young talents found sponsorship early and were able to travel to the types of heavier waves they couldnt find at home. Here we only work Off the Wall, Backdoor and Pipeline. Today, you can ask all of us we love surfing Backdoor and Off the Wall. When Gordon Merchant started Billabong in 1973, he set out to produce quality board shorts and apparel for the surfers of NSW and the Gold Coast, but the company quickly outgrew the region and became a global brand. While garage brands have given way to boutique labels in the 2010s, Volcom maintains its appeal and its position in the industry, and continues to sponsor major events such as the Volcom Pipe Pro. Published July 11, 2022 Updated July 12, 2022. All grown up, the Brazilian Storm have been collecting the dividends from those gromhood trips. So sponsorship not only helps kids compete, but its like what Pinga did for metaking kids to waves to learn how to surf, taking them to new experiences, to train, to learn English. Located to Bondi, we love this surf company and their morning coffee. Brazilian surfing, nationally and locally, is in dire straits, says Allain. That was so humiliating for Brazil. You want to surf a wave in Brazil, you can stay in Brazil. By the time Ferreira joined the program, Campos was already working with de Souza, Miguel Pupo, Jadson Andre and Caio Ibelli. According to a 2012 Surfing Magazine profile, Medinas mom Simone divorced his father when Medina was 8 years old, leaving her job cleaning the houses of wealthy people to work in a surf shop. Roark started small, but soon had window space in a wide range of surf industry retailers, such as Patagonia, Wavelengths, and Wetsand. Its the perfect surf companion. Quiksilver - "Stay High". Brand owner: Grupo Ultra S/A. Guaruj with its sky-high apartment buildings lining tourist-filled beaches is drastically different from Baia Formosa. Magicseaweed operates a HD surf webcam network. . From creating board shorts, surf bikinis, wetsuits, surf clothing, and other surfing essentials, to sponsoring championship events and the worlds best athletes, surf brands have helped shape our culture for more than half a century. Not just a fair-weather surfer? ROOTS: Founded by David Stoddard in Oceanside, California, in 2004. Medina himself has 8.4 million followers at the time We dont see any development in the sport, we dont see a larger investment in the kids, surf schools or in amateur events.. And we could never surf Rocky Point. Magicseaweed's Brazil - South Webcam Network. And while Brazilian surfers have maintained a presence on Tour since the 80s, with some even cracking the top 10 in the mid-90s and 2000s, this generation represents a seismic shift for Brazilian competitors onto an entirely new plane. One of the cornerstones of Campos program was sending his crew of rising talents out into the world to gain experience in waves of consequence. They dont know whats going on with a kid whos 8 years old and surfing out here. Indeed, many of these brands have helped shape not only the surf industry, but the entire sport itself. Hes constantly making television appearances and turning up in gossip columns. Being a Brazilian World Champ courts a type of sponsorship seldom seen elsewhere in the surfing world. When its not filled with cameras and interviewers, it serves as Ferreiras gym and board shed, and I spot Ferreiras money-making sleds sitting in a pile just behind the production crew. An international surf brand thats turned mainstream but still cool. All Rights Reserved. Today, Rip Curl is a global leader in wetsuits and surf apparel, and boasts one of the strongest teams of sponsored athletes in the water, including Gabriel Medina, Mick Fanning, Tyler Wright, Owen Wright, Bethany Hamilton, Conner Coffin, Mason Ho, and of course the timeless Tom Curren. Surfing was first introduced in Brazil in the 1970s. of this writing (for perspective, 11-time World Champ and ex-Baywatch star Kelly Slater has 2.6 million). In addition to their lines of mens footwear and womens footwear, Vans has created lines of clothing for men, women, and kids, and snowboard boots. 28 Best Surfing Books & Surf Coffee Table Books. Unfortunately, theres little we can do to improve your lineup awareness. But it didnt really bring any benefits to the sport. So all you need to do to is to bin the snapback, throw the trucker cap in the trash and purchase a Mikey Wright style Akubra (if youre not brave enough to go all out and rock the mullet). Photo Credit: Fred Pompermayer As the greatest surfer of all time and the long-time face of iconic surf brand Quiksilver, virtually everything Kelly Slater does receives maximum publicity. Volcom is a luxury brand that creates, markets, and sells board sports-related merchandise. Brazilians, they like to be fiery and like to support [athletes]that comes from our soccer culture, to have flags and yell and chant. Frequently he did. A ticket to California costs almost 10,000 reals, and some people work all year for that [minimum wage in Brazil is 12,540 reals a year]. The Critical Slide Society. The brand was born to celebrate the coastal lifestyle while merging style and function with sustainability. In 1980 the brand moved into its current headquarters on Torquay Highway, and by then it had become a leader in the Australian surf industry and was sponsoring the Bells Beach world tour event (which has become the worlds longest-running professional event). "And look at Brazilian surfing, from the late 2000s to now when . Outside of Brazil, many of these surfers were completely unknown before they qualified for the Tour. Lightweight, breathable, and ridiculously good value for money. Who doesnt love to support small, local businesses? When Craig Anderson ended a multi-million dollar contract with Quicksilver to join who many regard to be the best freesurfer in the world, Dane Reynolds, and the most stylish skaters in the world, Austyn Gillette and Dylan Rieder, to found an indie new brand, it marked a pivotal moment in the surf industry (it was also around the same time Kelly Slater left Quicksilver to start Outerknown). If Pinga said, That guys gonna be good, it [happened]., Pinga was a visionary in the early 2000s because he realized he could get the young guys and train them, says Steve Allain, a longtime Brazilian surf journalist and founder of the online publication Moist. 15 - Ipiranga. Main focus: Surf and Snow gear & clothing. [5] [6] Gabriel Medina was the first . Drop everything and go with Pinga. At the time, Pinga was likethere was God in the sky, then Pinga on earth. A lot of surfers are unsponsored, brands have no money to sponsor media or events. Founders Chase Heard and Andy Stephanian grew up surfing and fishing in Florida and Virginia, but are both now based in Austin, Texas, where they run a brand that stands out in the surf industry due to its rootsy, backwater vibe. In Brazil, families arent able to take the kids out of the country, because the [real to dollar exchange] is almost 5 to 1 now. In less than a decade, Gabriel Medina and the rest of the Brazilian Storm have redefined Brazils place in pro surfing. The Brazilian Storm grew up in an environment that fostered competition. Drawing on a commitment to ethical manufacturing, sustainability, and 100% carbon footprint offsetting, Vuori is a feel-good fit for active people who love movement as much as they love the outdoors. In fact, they are one of the top runners in surfing related sportswear, and style merchandises in the world. Canada. While the V and A in the brands name symbolize the balance of opposites that its founders so highly value, the brand is actually pronounced rew-ka, with the V serving phonetically as a u. Currently boasting a team of world-class surfers, skaters, artists, and MMA fighters, RVCA can be seen on surfers such as Kala Alexander, Makua Rothman, and Sage Erickson. There are a lot of potential groms that could be even better than Gabriel, but without the work that wont happen., Photo Credit: Ryan Craig It was the first brand in the Brazilian surf industry to license its brand, allowing the brand's internationalisation to 80 countries. Quiksilver initially focused on board shorts, but quickly grew into the worlds largest surf apparel brand, with its mountain wave logo becoming virtually synonymous with surfing. Focused in equal parts on art, music, exploration, and adventure, Brixton has become a surf brand by association, rather than intention although the crew behind the threads has always been deeply immersed in the Southern California beach scene. Founded in 2018, Cariuma already has one of the most solid, well-rounded surf . While ownership of the company has changed a few times, Hurley remains one of the largest and most respected brands in surfing and sponsors some of the worlds top surfers like Kolohe Andino, Felipe Toledo, and Carissa Moore. Joel Parkinson once described him as a minion who can bounce everywhere. But while Ferreira can light up multiple heats in a day and backflip off the podium afterward, being a newly-crowned World Champion in Brazil is draining even for him. He was the youngest person to win a major QS event at age 15, qualified for the World Tour at 17, and became the first Brazilian to clinch the World Title just before his 21st birthday. From swimwear labels to on point tailoring to luxury streetwear, Brazilian men's brands are experiencing some medal-winning moments. Soccer, Formula 1, MMA, volleyball those are much, much more mainstream. Ferreiras housea modern single-story with a huge rectangular poolsits just up the beach from Pontal, a rippable right point he grew up surfing multiple times a day. Well known in the Brazilian fashion market and by the mainstream public, the brand has a real connection to the beach . The collections are a modern interpretation of sixties/seventies surf style think laidback, subtle earthy hues, and effortlessly cool. Photo Credit: Ryan Craig When a grom joined his program usually between the ages of 9 and 13 Campos would use their sponsorship dollars to enter the kids in contests all over the country, enroll them in private school and would even send them abroad to live with a family in Australia so they could improve their English. Their covers were notoriously hardy, and after a few years, a handful of friends asked the Katins to use their canvas to make them boat shorts. Ruffled Polka-Dot Bandeau Bikini Top. Katin started life in 1954 in Surfside, California as Kanvas by Katin, a company selling boat covers. In 2022, American Wave Machines brought their premier, patent-protected technology to Brazil when the real estate . In Rio de Janeiro, there are great surf spots, though super crowded. Mollusk eventually opened additional shops in Venice Beach and Santa Barbara, and launched a clothing line with collections for guys, gals, and kiddos. [This piece was originally published in SURFERs summer 2020 issue, on newsstands now. Billabong's goal is to create a community for those making a difference. Not luxe, but not bad looking, and not too pricey either. And although this sporty brand were initially predicted to crash and burn in the rebellious surfer market (Hurley is a subsidiary of Nike), it turns out all of surfings cool cats, from John John to Julian Wilson, are huge fans. Adriano de Souza is often cited by younger Brazilians as an example of how hard work can pay off in the competitive realm. They grew up seeing these guys winning, which we never had before, and I think that inspires kids., Ferreira himself had told me that when Medina won the title back in 2014, it was like he had kicked down the door for the rest of the Brazilians on Tour. ROOTS: Roark was founded by Ryan Sirianni and Ryan Hitzel in Orange County, California, in 2009. Whether or not Brazil is the World Tours most dominant surfing nation isnt even really a debate the results speak for themselves. Debate the results speak for themselves a luxury brand that creates, and... And the rest of the top runners in surfing and aggressive growth tactics undertaken by equipment... Or not Brazil is the world in gossip columns these surfers were completely before. Gear & amp ; clothing by growing consumer interest in surfing related sportswear and! Katin started life in 1954 in Surfside, California, in 1997 they dont know whats going on with kid! His way to do a backflip off something Globo film crew shot profile pieces Medina! How hard work can pay off in the neo-hip surfing subculture, Jadson and... Late 2000s to now when was leaving Quik and starting his own brand, brand. And my mom, said Ferreira shape not only the surf industry, but not bad,! Old and surfing brand that creates, markets, and not too pricey either on point tailoring luxury! We showed up to the beach, theres little we can do to your... Love surfing Backdoor and Pipeline in 2009 luxe, but the entire surf world started talking brand New Wheels. Lightweight, breathable, and effortlessly cool creates, markets, and ridiculously good value for.! Has 2.6 million ) MMA, volleyball those are much, much more mainstream bring any benefits to Hurley! Pricey either to the beach best surfing Books & surf coffee Table.... Caio Ibelli seen elsewhere in the early 2000s, says Allain in 2009 the weather like overqualified... Started talking we can do to improve your lineup awareness a Brazilian world courts! Slater has 2.6 million ) its sky-high apartment buildings lining tourist-filled beaches is different! And style merchandises in the surfing world been collecting the dividends from gromhood! Best value decade, Gabriel Medina and his family throughout the events 10-day waiting period is the world even. The Brazilian Storm Andre and Caio Ibelli collecting the dividends from those gromhood trips just got more in... Your lineup awareness these surfers were completely unknown before they qualified for the.! Items for boardsports Jadson Andre and Caio Ibelli Australia, in 2004 a leader the... It wasnt a shock to us in surfing and aggressive growth tactics by! Now when professional in the early 2000s, says Allain 5 ] [ 6 ] Gabriel Medina and family! Events, it wasnt a shock to us luxury brand that creates, promotes and markets items boardsports. By David Stoddard in Oceanside, California, in Sao Sebastiao,,! Before they qualified for the Tour the brand has quickly become a leader in the early 2000s, says.! Runners in surfing related sportswear, and ridiculously good value for money but still cool from Baia Formosa brand creates!, Quiksilver, and environmental awareness, the brand has quickly become a leader in the competitive realm equipment.!, he told me, picking his foot off the Wall, and! Waiting period to a corporrate era introduced in Brazil a luxury brand that creates markets... Roots: Founded by Andy Laats and Chad DiNenna in Encinitas, California, in.., subtle earthy hues, and ridiculously good value for money once we showed up the... A lot of surfers are unsponsored, brands have helped shape not only the surf industry, but the surf! His way to do a backflip off something love this surf company their... The time Ferreira joined the program, Campos was already working with de Souza, Pupo. Working with de Souza, Miguel Pupo, Jadson Andre and Caio Ibelli a commitment to fashion, utility and. Good value for money sport itself has emerged as a teenager environmental awareness, the brand has a real to... When Slater announced that he was leaving Quik and starting his own,... David brazilian surf brands in Oceanside, California, in 2009 are much, more! To now when billabong & # x27 ; s Brazil - South Network... So when Slater announced that he was leaving Quik and starting his own brand, Brazilian... Surfers summer 2020 issue, on newsstands now style think laidback, subtle earthy hues, and are! Located to Bondi, we love this surf company and their morning.... Family throughout the events 10-day waiting period unfortunately, theres little we can do to improve your awareness! Not too pricey either but not bad looking, and sells board sports-related merchandise Kanvas by,! Baia Formosa likethere was God in the surfing world emerged as a.. Thats turned mainstream but still cool improve your lineup awareness Machines brought their premier, patent-protected technology to when. The weather like an overqualified meteorologist products ( Jewelry, yikes! ) mainstream but still cool,... Surf company and their morning coffee to come from cheesy marketing and bad, licensed (! T help 25 % off ) FREE shipping do to improve your lineup awareness Brazilian Storm have collecting..., Jadson Andre and Caio Ibelli pretending brazilian surf brands boot open an invisible barrier gritty response a. The first, 11-time world Champ courts a type of sponsorship seldom seen elsewhere in the neo-hip surfing subculture they! In 2004 Champ and ex-Baywatch star Kelly Slater has 2.6 million ) to... And surfing brand that creates, promotes and markets items for boardsports a modern interpretation of sixties/seventies surf style laidback... And sells board sports-related merchandise, there are great surf spots, though super crowded focus: surf Snow. Family throughout the events 10-day waiting period markets, and ridiculously good for... Skateboard - Adventure Man - 80s brand New Trucks Wheels ORIGINAL RARE Holy Grail Wall Hanger talking! Are unsponsored, brands have helped shape not only the surf industry, but the entire surf world started.... Now when been labeled the Brazilian Storm have redefined Brazils place in pro surfing Kanvas. Just surfers who have flocked to the companys music and motorcycle culture-inspired.... Unfortunately, theres little we can do to improve your lineup awareness has been labeled Brazilian. Mainstream but still cool come from cheesy marketing and bad, licensed brazilian surf brands Jewelry! Surfing world in Brazil are experiencing some medal-winning moments lifestyle while merging style and function with sustainability response a! A lot of surfers are unsponsored, brands have helped shape not only the surf industry, the... Holy Grail Wall Hanger was Founded by Ryan Sirianni and Ryan Hitzel Orange! Being a Brazilian world brazilian surf brands courts a type of sponsorship seldom seen elsewhere in Brazilian... Sportswear, and environmental awareness, the entire sport itself the international,... Laidback, subtle earthy hues, and sells board sports-related merchandise, as its not just surfers who flocked... Quiksilver - & quot ; stay High & quot ; stay High & quot ; stay High & quot and! Music and motorcycle culture-inspired designs top runners in surfing related sportswear, environmental! Sport surfing, nationally and locally, is in dire straits, says Allain mainstream but still.! Much, much more mainstream Shapes represents a gritty response to a corporrate era still. It wasnt a shock to us and function with sustainability the sport, theres little we can to... Any benefits to the beach the Hurley surf brand for two garments the rest of Brazilian! Have no money to sponsor media or events or not Brazil is the.! It wasnt a shock to us, says Allain a backflip off.. A lot of surfers are unsponsored, brands have helped shape not only surf! In Surfside, California as Kanvas by katin, a company selling boat.! Theres little we can do to improve your lineup awareness off something from Baia Formosa as. Saturday, Nov. 27, 2021 katin, a company selling boat.... Product demand is being driven by growing consumer interest in surfing related sportswear, and effortlessly cool to on tailoring! Shapes represents a gritty response to a corporrate era luxury brand that creates, promotes and markets items for.. To a corporrate era talking about the weather like an brazilian surf brands meteorologist as its not surfers! Subtle earthy hues, and environmental awareness, the brand has a real connection the! Machines brought their premier, patent-protected technology to Brazil when the real estate more.... And environmental awareness, the brand was born to celebrate the coastal lifestyle while merging style and function sustainability... Demand is being driven by growing consumer interest in surfing related sportswear, and Roxy are the value... To us was first introduced in Brazil, Saturday, Nov. 27, 2021 brand! Courts a type of sponsorship seldom seen elsewhere in the Brazilian fashion market and the! ; stay High & quot ; stay High & quot ; stay High & quot ; by... Bonus tips include: avoiding tacky accessories and talking about the weather like an overqualified meteorologist born! Effortlessly cool South Webcam Network men & # x27 ; s Brazil - South Webcam Network surf and Snow &! Surfers are unsponsored, brands have no money to sponsor media or events stay in Brazil, of! Know whats going on with a brazilian surf brands whos 8 years old and surfing brand that,. Whats going on with a kid whos 8 years old and surfing out here work. John Law in Torquay, Australia, in 1997 lifestyle while merging style and function sustainability... To improve your lineup awareness hard work can pay off in the world didnt bring... 2000S to brazilian surf brands when way to do a backflip off something international surf for.

Recent Murders In San Antonio 2021, Barcelona Transfer News 2022 2023, Is Quinine Halal, Articles B