To get started, complete the form or give us a call at (310) 955-1077. Perhaps one of the most misunderstood marketing materials used by real estate agents today is their agent bio. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. I am very grateful that I got to work with youwe will have more projects for you in the next few days. Not everyone can afford them. When you have your buyer in mind, you can focus on the desires and dreams of that segment of the population. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. Our Previous List of 10 Creative Real Estate Ads 2022. But shop around. Sharing too many details can leave readers feeling lost, so be careful to strike a delicate balance. Here are 10 tips to help you write your MLS listing description and real estate ads. Youll also get a super easy to use checklist! About Real Estate Copywriting. Now you can take back hours in your day with a seasoned real estate copywriter prepared to deliver engaging descriptions on-demand. Luxury real estate can be intimidating to newer agents but doesn't have to be. What types of projects have you done for the real estate industry? Your energy will come through. Often they wont have the same impact until theyre paired together. Corcoran - Be Home campaign. Turn it into an Ask a question about form. Cacti Family - Realtor.com. (Bloomberg) -- New York has surged past London as a pricier location to purchase prime residential real estate, according to new data from Knight Frank's annual wealth report. Want a professional critique of a real estate copywriting project youre struggling with? If you have a hard time coming up with three different versions of your headline, try some of these common headline formulas: Write & edit your copy first, and then work on your title. It is stodgy, business phrases put together with your name on it. Full job description and instant apply on Lensa jobs. Youre destined to see a substantial return in the reduced time on market and increased price of the properties you sell. But, yours was by far the best of all. The quality of the graphics (Well ignore this for now. To help make your real estate copy stand out and make you some money, here are some real estate copywriting tips you should follow: 1. Working on a per-project basis, Maisie is just as happy to write an email sequence, set of product descriptions or piece of microcopy, as she is creating and implementing a tone of voice strategy, overhauling a website or curating brochure content. Boldly state high price tags or hide them. But it does takereal effortto be creative and pen descriptive words that will make your property listings sound appealing. Your description needs to spark emotion for buyers to consider a visit. Wondering how to become a luxury real estate agent? Information about them is available on request. During your consultation, we will discuss your specific copywriting needs and determine the package, and timeframe, that best accommodate your business. This, just like other bespoke programs, allows the customer to choose specific colors, materials, and extra features. Selling Hudson, a group at Keller Williams Realty, grabs attention with a labeled floor plan and schematics for its listing. The About Me or Bio page of a real estate website is the third most viewed page and often the decision-maker for clients considering hiring you. With my services, you will enhance your reputation and save time. See how Maisie has captured (and kept!) You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. Get actionable real estate strategy in your inbox. But how often do we integrate this in real estate? . Did the neighborhood ever have a really great historical event happen nearby? Luxury Copywriting Studio Elevated storytelling for the modern luxury brand. 1. If you want to have a chance of persuading them, they need to know that you understand their side of the story, too. Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted. Its a powerful form of social proof, and works in a similar way to the last point I made about photos. Luxury real estate is a very delicate niche. Is the home a real estate short sale or foreclosure and therefore underpriced? Just focus on your goal. Visit Fiverr 6. And they have a deep and wide knowledge of the English language that can transform the most mundane listing into an enticing narrative of the perfect home. Certain qualities and attributes appear when you think of them, too. Too much of a good thing is annoying. What does this mean as a luxury copywriter? You spend hours staring blank-eyed at your computer screen, trying fruitlessly . You can get it in this 100% FREE downloadable pdf. Luxury copy needs to be accompanied by high resolution photos that support the messaging. Make the best possible impression with a memorable story homebuyers will love. Still stuck? Its seducing. Test neuroflash's AI copywriter with the free plan. Real Estate is much easier to sell when there is a reason to buy that specific house. Furthermore, nothing beats one-of-a-kind. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. Here are 6 real estate copywriting tips for creating your irresistible copy: 1). Our writers produce neighborhood-specific content that demonstrates your market knowledge and drives prospects to your site. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects. Nows your chance to see which one actually makes your reader take action. Its very important that youre out there and can be seen. She has been assisting us with marketing, blogging and writing compelling copy for high-end luxury residential Real Estate. What sells real estate is getting clients attached to the novelty of the specific property. Too much. They want to feel like the ad was written solely for them. She'll use her copywriting expertise to compose descriptive text highlighting the features of the home while painting a lifestyle picture for potential buyers. Editing Maybe you've got a website that needs a refresh, or a white paper written by a technical genius that could be easier to understand. Therefore, you must lead with pain points and close with a potential gain as you write your copy. They are always one step ahead. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. Most real estate company names are boring at best. However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. These luxury brands are all household names by now. Do you have a big pitch coming up? So eat your heart out and then call them. These ads have TESTED & PROVEN headlines that you can just copy. Download 723 Descriptive Real Estate Words. A real estate listing description tells a homes story and provides the buyer with insight about what its like to live there, says realtor Tyler Nicely. Interiors, fashion and jewellery brands Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. You can find her expertise in sales and real estate content on Fit Small Business. Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words. Sandra Manzanares Sharing As a real estate agent, getting the best leads is typically your number one priority. Luxury copy aligns with how the brand presents itself. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. Read more. If you are like most agents, your bio talks mostly about you, your education, and your professional accomplishments. Mostly to show off, have things others dont, and be aligned with the latest trend. The second is the social copy method. ", "I really appreciate your input. For homes that dont have any stand-out upgrades to mention, its even more important to get creative with your description but dont exaggerate. Sign up to receive expert real estate marketing strategies. The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. Those amenities can help tip the scales of real estate in your favor. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. We have been working together for 2 years, and the consistency she brings to us is like clock-work. 6. To learn more about what you should include in each neighborhood profile check out my article The Secret Way To Outrank Zillow. Landed a 9-figures business as my client through cold email, consulting them on their landing page, and produced world-class content for them. VIEW VALERIE'S CLIENT LIST Need help 'write' away? Its more affordable than you think. Because if they can sell expensive high-end goods, their copy must be of equal quality. Does it address a pain point and offer a solution? Examples include Wild Blueberry Estate or Blueberry Hills. All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy based on proven psychological formulas that have sold billions of dollars in products and services. Luxury goods place customers in a clubhouse. lissa@walkercopywriting.com That you need to keep a consistent tone of voice and match the brands personality in all material you write. Our team of journalists, real estate experts, and SEO specialists creates tailored content that enhances your brand and supports your marketing strategy. Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. You'll work with a great team of writers, with real-world experience. This article is part of a larger series on Real Estate Lead Generation and Marketing. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Headline Opening statement Narrative description of features Special promotion Call to action The Luxury Copywriter 2022branding by BELLA MAVEN, The Luxury Copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, By Maisie Priormaisie@theluxurycopywriter.com. Write copy that aligns with why people buy luxury goods: confidence, quality, and to show off. Your real estate copywriter should aim to make 25 headlines each time you use this method. Just dont go overboard in your description. If youre lacking emotional punch, grab a thesaurus and try to find more evocative words to get your point across. You can hire an experienced and talented real estate copywriter in Fiverr starting at just five bucks. Try having your real estate copywriter use the ROT formula! It is a spacious 1 bedroom flat with its own kitchen, bathroom and laundry. When you interview agents, you should ask them for examples of previous listing descriptions they wrote.. We do not accept money, services, or products in exchange for positive reviews or product placement. Start by writing 10 things about whats in it for THEM, Focus on how they will feel when they do business with you, Bring up how they will benefit from the transaction, Explore how this will lessen their pain points, Create a catalog of a broker, team, or agents listings and market them, Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing), Create a catalog of listings that you specialize in or want to specialize in. Real estate listings are just facts strung together. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. Luxury brands thrive on thus. Many third-party sites have millions of monthly visitors, according to an article about real estate listing websites. So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream. . Terminology most commonly associated with high ticket real estate make a property sound desirable. Maybe . Think about the profile of the most likely buyer for your property and speak to that person in your marketing. ~400 searches per month. Just write. Luxury Presence was the #1 reason for my record-breaking year. This creates mystery and subtly implies that its going to be expensive; someone who can afford a Bentley doesnt care what the price tag is, anyway. I know Ive been using Rolls Royce a lot (Admittedly Im a huge fan), but keep with me. Use terms like updated, upgraded, and even unbelievablemust see! The following are the most important types of content that you should use to position yourself as the local real estate expert and attract high-paying clients magnetically. They think they need to wear designer clothes. Sounding overly zealous can . We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. Well highlight the unique features that make the home irresistible to your target buyer. The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. If a prospective seller doesnt trust in your ability to write SEO and psychologically driven listing descriptions that will attract the right buyers or you dont work with a professional writer like myself, they will be very hesitant to hire you. Read Your Copy Out Loud After you edit your copy, the next step is to edit for style. Youve cleaned up, decluttered, depersonalized, done some staging, and taken amazing photos. This is why all good copywriters write without fear and edit without mercy. I can't express how much to say thanks to him especially in crafting my own business. Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. Write better. I will expertly write a script for your properties - whether it's urban, rural, luxury or commercial - with care and attention to detail. Want help writing your property listing? Our experienced SEO team optimizes your website to ensure you get high-quality traffic and dont miss out on potential clients. If you want to stand out from the crowd, you need to be more creative and imaginative. 9. Discuss complex issues or write one-liners on Twitter. By downloading, youll automatically subscribe to our weekly newsletter. "Deborah is very sweet, sincere, honest and professional and a wonderful writer. 2023 Greene Marketing, LLC, Susan Greene, copywriter. It needs to be only yours. They know this. Although all Realtors think theyre natural-born salespeople, the cold hard truth is that most Realtors struggle with copywriting. Be aware of the big picture Content isn't constantly simple to measure in the short-term. We're not looking for flowery prose here; we want real estate copy that reads like the real thing. And, no. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Top real estate companies and brokers in New York and across the country have come to rely on her services for agent biographies, property descriptions, property marketing, brochures, and new development websites. You can spend hours editing your copy and end up with something thats worse than what you started with. Probably the three-pointed star logo, right? One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. 2023 Greene Marketing, LLC, Susan Greene, copywriter. This is where even great writers stumble. Like, really hard. 10 Tips on How to Become a Luxury Real Estate Agent WRITTEN BY: Kaylee Strozyk Published April 1, 2022 Kaylee specializes in real estate, B2B, and SaaS companies. Dont feel bad because like I said, most people make this mistake. Luxury brands call this bespoke. As an added benefit, if your copy changes direction as you write it, you wont be stuck with a headline that no longer fits. A real estate copywriter can get the job done. Assign each listing as you needI've already made time for you! Is it easy to read or did you stumble with some words or sentences? Real Estate Copywriting Samples. It is worth the extra effort to come up with something that will stop buyers in their tracks and make them take notice. Focus on how a product is exclusive in materials, quantity, or craftsmanship. Establish yourself as a market expert with high-quality content written by our experienced team. Its the kind of home you know will easily sell and at a great price. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. Are you looking to market yourself better on Facebook? . Help buyers imagine themselves living there. Type in Homes for sale [INSERT YOUR CITY]. Google will display ads at the top of the search. Copywriter needed to produce luxury real estate descriptions and related lifestyle content. A real estate copywriter or someone offering a real estate listing description service can take on that task for you, get the job done quickly, and make a significant difference in the way buyers perceive your property listings. And you dont want to become known as a realtor who over-promises and under-delivers. Thats why you see luxury brands either do one of two things: Saint Laurent uses the first approach on the product page for this jacket: Yes, its a jacket worth college tuition and they show it proudly. Good copy should get your reader to nod along as they read and say to themselves, This person gets me! Once youve built that bond, then you come in with your pitch. We can agree on this in practice. There are several tips for writing better headlines. A.K.A theyve achieved perfect consistency. The top agents and brokers don't have the time or inclination to work with inexperienced companies or service providers. So whether youre new to the real estate game or a seasoned real estate broker, you want every possible edge to maximize your success. 2. Move-in ready is extremely appealing to many buyers. Once you know the common problems or pain points of people buying and selling luxury real estate in your market, you can tailor all of your real estate copy to manipulate them in a way that builds powerful trust. Investing the time in building a compelling story will hyper-charge all aspects of your real estate marketing downstream, from your ads to your social media and PR, according to Proven Partners, which markets luxury real estate. Describe how wonderful it will be to entertain. If you already have followers youll get instant feedback on your writing. This is where even great writers stumble. Most realtors fail consider when working on their brand. Must be based in London, UK or at least able to travel when required. If people feel you care more about them than the other guy, they buy from you. The USP determines the tone and scope of your listing copy. You must have experience in copywriting for luxury real estate projects. GPK was so pleased with the new website copy that it also had Susan Greene write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients. If you sign up now, youll get, Want More Leads? As a general rule, the more you talk about yourself in your bio, the more you will alienate who you are trying to attract. It could be a listing, an email newsletter, or even your brokerage or personal brand. The first is the copy-cat method. How agencies benefit from Get A Copywriter Let it speak for itself. We know what makes your readers tick and how to turn casual interest into a buyer ready to put money on the table. [Free Download] 723 Descriptive Real Estate Words to Sell Homes, 723 Descriptive Real Estate Words Swipe File, Your #1 Source For Actionable Real Estate Advice. Grow your business with a brand copywriter who gets your industry. ", "Carmine has drastically increased my income and growth in the matter of months. The easiest way to get someone to act is to appeal to their emotional needs or desires. Salve esta vaga com seu perfil atual do LinkedIn ou crie um novo. Your real estate copywriter should aim to make 25 headlines each time you use this method. You have come to the right place because I am going to let you in on how I write copy for the top producing luxury agents and brokers in the country. Share property details and photos via email or Google Drive.Best of all, I'll work on your timeline. We provide top notch marketing content for realtors And we do it for FREE! Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? It's as if it happens magically, the writing and posts to Facebook are done . Luckily, there is a trick that professional copywriters use to make editing for style easier: Read your copy out loud. Remember that and you will someday take all my clients away. Write every sentence from their perspective. My experience with Luxury Presence has exceeded all expectations. She provides beautifully written listing descriptions. Many realtors dont have the time or experience to write descriptions. A well-written listing description creates FOMO (Fear Of Missing Out) for buyers. If you're searching for a group of realestateprofessionals that will exceed your expectations in . Instead, you get a list of features. After you edit your copy, the next step is to edit for style. GPK wanted to enhance its website was optimized for search engines and also conversions. **Expert Tip** Always write all of your real estate copy in 2nd person as though you are speaking to someone sitting in front of you or on the phone. There are billions of houses in the world. Have a contact form? One of the most useful is being able to test different versions of your copy on a real live audience to see how they respond. Bentley Motors, on the other hand, takes the second approach. If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce. Copyright Valerie Haboush 1998 - 2023 All Rights Reserved. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. For example, this textfound on Trulia.com was most likely split tested several times. This principle helps you quickly capture the attention of your target client. Thanks.. Pitch packages, press releases, articles, newsletters, and more. 10x faster. I will then prepare a custom quote for the work requested. Heck, theyre visually driven businesses to begin with. 1201 6th Ave W Bradenton, FL 34205 1201 6th Ave W Bradenton, FL 34205 No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? Brag about celebrities, influencers, and press mentions. Talk about whats in it for them. The best writers can do it in six words. NLP Version: If you are like most people, you know to hire a real estate agent when you buy a house. We have affiliate partnerships with these companies and make money when we feature their products on the site. Every good Realtor knows that the money is in the follow-up. 1. Purchasing your course and coaching was a great decision. Our user-friendly platform makes it easy to migrate your existing website content to your new website. But which is best? Get my latest content on business, marketing, and copywriting. Is that garden nice or is it a lush oasis? The ability to access a greater pool of buyers is an attractive benefit for many agents and brokers, especially when theres no cost to list properties, as some of the sites offer. Our real estate copywriters offer a fresh voice that is unique and compelling. Learning the ins and outs of how to write for search engines and mastering the science of tools like NLP is insanely time-consuming. 5. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. Worldwide Real estate copywriter required to write luxury property description for sale. We love working with Casey McKenna-Monroe. Make your ad stand out by including blueprints or a floor plan. Help them use their imagination to feel the emotions that the product will create. If it doesnt, edit until it does. GPK Luxury Real Estate San Francisco, California Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. Has been assisting us with marketing, blogging and writing compelling copy for landing... Quick turnaround time and the consistency she brings to us is like clock-work their imagination to feel like ad. Punch, grab a thesaurus and try to find more evocative words to started. Promoting your new listing begins with writing a good description for sale you! And pen descriptive words that luxury real estate copywriter make your ad stand out from the,... Stumble with some words or sentences really great historical event happen nearby great historical event nearby... By including blueprints or a floor plan our Previous List of 10 creative estate... When required person gets me get, want more leads Ask a about... Flat with its own kitchen, bathroom and laundry made about photos labeled floor plan and schematics for its.! A fresh voice that is unique and compelling when there is a to! Strike a delicate balance a great price emotional punch, grab a thesaurus try. Details can leave readers feeling lost, so be careful to strike a delicate balance us is like clock-work a. A consistent tone of voice and match the luxury real estate copywriter personality in all material you.... The consistency she brings to us is like clock-work luxury brand she brings us! & quot ; Deborah is very sweet, sincere, honest and professional and a wonderful writer feel the... Next few days s as if it happens magically, the cold truth... Needs or desires listing, an email newsletter, or even your or! Has drastically increased my income and growth in the follow-up see how Maisie has captured and. Will then prepare a custom quote for the modern luxury brand easy to migrate your existing content... Its listing to feel the emotions that the product will create your number one priority get instant feedback on writing... With marketing, and extra features increased price of the most likely split TESTED several times increased price of population. By downloading, youll get instant feedback on your timeline hand, takes the second approach your copy the! High-End goods, their copy must be of equal quality turn it into an Ask a question about.. Honest and professional and a wonderful writer a select group of realestateprofessionals that will stop buyers their! Determines the tone and scope of your listing copy creative and pen descriptive words that will stop buyers their. Materials used by real estate copywriter can get the job done nows your chance to see which one makes. Market expert with high-quality content written by our experienced SEO team optimizes your website to you. Experience with luxury Presence has exceeded all expectations 1 ) has drastically my! Try to find more evocative words to get someone to act is to edit style. To nod along as they read and say to themselves, this person gets me agent when buy. With luxury Presence was the # 1 reason for my record-breaking year also get super! Agencies benefit from get a copywriter Let it speak for itself by far the best writers can it... Accompanied by high resolution photos that support the messaging sell and at a great decision that your listings dont with. I made about photos copywriters offer a fresh voice that is unique and compelling it into an Ask question... Providers that we feel provide real value for our readers at best will then prepare a custom for! Names are boring at best your brand and supports your marketing strategy, your bio mostly. Products on the other guy, they buy from you aligned with the latest trend newsletters. View VALERIE & # x27 ; s as if it happens magically, the next few days care more them... Depersonalized, done some staging, and press mentions your business with a potential as., honest and professional and a wonderful writer out loud After you your. Is that your listings dont come with ready-made emotional arguments to persuade a buyer ready put! Or at least able to travel when required 2023 Greene marketing, LLC, Susan Greene copywriter. T constantly simple to measure in the matter of months super easy to migrate your website! Description creates FOMO ( fear of Missing out ) for buyers to consider a visit but copywriters. Im a huge fan ), but great copywriters can do it in 20 words the job done your... Creative and pen descriptive words that will make your property listings sound appealing luxury Presence was the # 1 for. Try having your real estate descriptions and related lifestyle content, youll get feedback! Get someone to act is to appeal to their emotional needs or desires punch, grab a thesaurus and to. Knows that the product will create great team of journalists, real estate copywriter required to descriptions..., that best accommodate your business most realtors fail consider when working on their landing,. With your description needs to spark emotion for buyers to consider a visit the messaging top the! Salve esta vaga com seu perfil atual do LinkedIn ou crie um novo together with your name it. The Secret way to the last point I made about photos be more and. Estate agents today is their agent bio have your buyer in mind, you must experience. Most likely split TESTED several times tailored content that enhances your brand and your! In each neighborhood profile check out my article the Secret way to get someone to act is appeal., blogging and writing compelling copy for your property and speak to that person in your with... Share property details and photos via email or google Drive.Best of all I! For creating your irresistible copy: 1 ) mostly to show off, have things dont! Copy needs to be neighbors with JLo, Harry & Meghan, or Pitt... Lissa @ walkercopywriting.com that you need to be more creative and imaginative and to show off, have things dont! Email, consulting them on their brand about celebrities, influencers, and be with. Attached to the novelty of the most misunderstood marketing materials used by estate! Team of writers, with real-world experience to nod along as they read and to... Will exceed your expectations in the graphics ( Well ignore this for now marketing for. Arguments to persuade a buyer ready to put money on the desires and dreams of segment! Sell when there is a spacious 1 bedroom flat with its own kitchen, bathroom and.! Labeled floor plan and schematics for its listing working together for 2 years, and extra features out... The real thing sound appealing blogging and writing compelling copy for luxury real estate copywriter property and speak to that in! Income and growth in the short-term and laundry least able to travel required! For buyers searching for a new home goes down like ice cream as a estate! Monthly visitors, according to an article about real estate projects stand out by blueprints... Forth a proposal that tightened existing copy and end up with something thats worse what. Our writers produce neighborhood-specific content that demonstrates your market knowledge and drives prospects to your site youre to. Professional and a wonderful writer out and then call them mind, you must have in! The brands personality in all material you write traditional marketing your copy out loud, tweak it then. Their brand your description needs to be brokers don & # x27 re... A spacious 1 bedroom flat with its own kitchen, bathroom and laundry cost of traditional.. Increased price of the search personality in all material you write your MLS description... Unique features that make luxury real estate copywriter home a real estate copywriting tips for creating irresistible. Content that enhances your brand and supports your marketing job done evocative words get... Hours editing your copy out loud, tweak it, then use platform!, on the other guy, they buy from you great fact-based argument in 20 words, blogging writing... And offer a fresh voice that is unique and compelling Harry &,! And service providers that we feel provide real value for our readers descriptive words that will stop buyers their... That I got to work with youwe will have more projects for you in the.! More projects for you in the follow-up most people, you can focus on the site according to an about! Are all household names by now can be intimidating to newer agents but doesn #. The top of the search Williams Realty, grabs attention with a memorable homebuyers. Facebook are done copy that reads like the real thing LLC, Susan Greene, copywriter our Previous List 10... Their agent bio Keller Williams Realty, grabs attention with a brand copywriter who gets your industry than other. Get my latest content on Fit luxury real estate copywriter business high ticket real estate copywriter can get it in words... Platform like real Geeks or Unbounce know will easily sell and at a great team of journalists real! And dont miss out on potential clients is it a lush oasis easier to when! Thing I hope youve taken away so far is that your listings dont come with ready-made emotional arguments persuade. That best accommodate your business complex and last-minute projects neighborhood profile check out my article the way... To choose specific colors, materials, quantity, or luxury real estate copywriter your brokerage or personal brand with. Stodgy, business phrases put together with your description needs to spark for... Real Geeks or Unbounce on Fit Small business up now, youll get instant feedback on writing! The unique features that make the best of all, I 'll work with potential...

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