His works have been able to shape the genre of independent social realist films. Audiences are more likely to be active consumers, however, I, Daniel Blake was more traditionally marketed eg. - Older people aren't good with technology On the day of Daniels appeal, Katie accompanies him to court. Daniel Blake es un hombre de unos 50 aos, nacido en el siglo XX cuando no existan los smartphones y la palabra Internet era una gran desconocida. I, Daniel Blake provides a hugely interesting example of the importance of that dynamic through the informal relationship Sixteen Films affected with the Daily Mirror. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. "I, Daniel Blake" comes a decade after Loach won the Palme d'Or for "The Wind That Shakes the Barley" and only two years after he was at Cannes with "Jimmy's Hall." That means his . The Mirror promoted the film through conventional reviews and extensive news coverage of the grassroots campaign orchestrated by E-One productions. However, foodbanks continue to be under pressure as the coronavirus pandemic continues. One of them even has a train running through it! (LogOut/ It has since been taken over by Reach PLC. The ledger of Terrel Company includes the following unadjusted normal balances: Prepaid Rent $800, Services Revenue$11,600, and Wages Expense $5,000. The issues raised by the film were contentious and drew a range of responses from political figures, organisations and critics, all of which served to increase visibility for the film. Fizer Pharmaceutical paid $68 million on January 2, 2016, for 4 million shares of Carne Cosmetics common stock. eOne also secured the services of the Trinity Mirror group as a marketing partner. Let Her Go (feat. Articles promoting the film, which were retweeted by Ken Loach. BBC and BFI remit.docx 4. ACTIVITY Why might there be relatively low box office takings, particularly in Australia and the USA? Daniel helps the family by repairing objects, teaching them how to heat rooms without electricity, and crafting wooden toys for the children. c. informational social influence. The Hollywood Reporter is a part of Penske Media Corporation. - The working class wanting to work Dismissive of the film but hasn't watched it. Backed by a unique grassroots marketing campaign, the acclaimed film, which launches in the U.S. on December 23, has been adopted by politicians and activists to highlight the injustices in the U.K.'s benefits system. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. Consider the extent to which I, Daniel Blake can. - It was produced by Sixteen Films, BFI and BBC Films. The plot is built around Daniel Blake, who has worked as a joiner most of his life in Newcastle. 16 of 19. The Student Room and The Uni Guide are both part of The Student Room Group. What 5 countries did it perform best in? Due to the limited advertising budget which would you think would be the most audience effective and cost effective ways of promoting I, Daniel Blake? Another reason why they might have chosen to promote this film in this way is because it can save a lot of money. Numerous individual cases have hit the headlines, most recently a 59-year-old suffering from early-onset dementia, alongside fibromyalgia and osteoporosis in his knees and with a full-time caregiver, who received a letter saying his allowance was being cut off unless he returned to employment. Picture by Will Palmer/SWpix.com - 17/07/2022 - Rugby League - Betfred Super League - Hull KR v Wakefield Trinity - Sewell Group Craven Park, Hull, England - Jez Litten of Hull KR Another reason to why they chose to promote this film in this way is because of its huge budget of over $150 million. The bureaucracy has decided, however, that as he can raise his arms, he should be spending 35 hours a week seeking work. - Younger people are messy and untidy Strange , on the other hand, is a movie based on the Marvel comic book Doctor Strange #1 (1974) . The 62-year-old, from North Shields, starred in the film and played the part of the foodbank volunteer who finds Katie eating the beans. 00:05.5. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. eOne, the films UK distributor, organised a grassroots marketing campaign. I, Daniel Blake is a sobering film, but it does a wonderful job of acknowledging those people within society who are determined to help others less fortunate than themselves. After she is caught shoplifting at a supermarket, a security guard offers her work as a prostitute. He crosses paths with single mother Katie who is battling to keep her two young children fed. The purpose of I, Daniel Blake is to raise awareness for what is happening rather than to make a profit. I, Daniel Blake currently at $3.8 million but still packing cinemas is by far his most successful film taking into account just England, Scotland and Wales. An older audience might want to watch this movie because they were comic fans and it gives them a feeling of nostalgia. Backed by a 300,000 ($381,000) distribution grant from the BFI, I, Daniel Blake also became one of the year's biggest free-to-watch films in the U.K. EOne teamed with both trade unions and the . I, Daniel Blake is a 2016 drama film written by Paul Laverty and directed by Ken Loach. The film portrays a group of traditionally underrepresented characters in Newcastle struggling in poverty to gain benefits and support. Daniel and Katie find themselves in a no-man's land, striving . When the bank collects the receivables, it will remit to Mountain High the retained amount (which Mountain estimates has a fair value of$5,000) less a 2% fee (2% of the total factored amount). I, Daniel Blake - Official UK trailer It was a heart-wrenching scene in film I, Daniel Blake that shook viewers across the globe. "I went round and saw that she was eating out of the tin of beans. The Trinity Mirror group implemented their campaign in the following ways:- Giving away 10,000 free tickets to the regional screenings mentioned previously. Stop asking, Supermiro gathers hundreds of events each day, and brings together dozens of spots that really suit your tastes. The director and his longtime writer-collaborator Paul Laverty did extensive research at Job Centers across the U.K. What did Ken Loach do to promote the film? After suffering a heart attack, hes told by doctors not to work yet because of flaws in the system, Daniel loses his entitlement to disability allowance. Daniel Blake (Dave Johns) is a veteran blue-collar construction worker in Newcastle, England. keywords = "Film, Social justice values, poverty". Prepare the journal entry to record the transfer on the books of Mountain High assuming that the sale criteria are met. Jurgen Klopp's Liverpool admission hints at 'tricky' transfer tightrope Newcastle must now walk, Newcastle United continue to grapple with FFP as they bid to disrupt the so-called 'Big Six' while Jurgen Klopp has stressed his own transfer concerns at Liverpool, Police appeal as teenager in a 'critical' condition in hospital after collision with bus on the Coast Road. Consider the effect of individual producers on media industries: Ken Loach has significance as a practitioner in British and Global cinema. You can read the details below. This is known as How may it link in with Jean Baudrillard's 'hyperreality' theory? Activate your 30 day free trialto continue reading. The free ticket tactic meant that, by the time I, Daniel Blake hit cinemas on Oct. 21, it had already been seen by thousands of people across the U.K. It was a very shrewd move by [eOne], says OBrien. Loach Industry.docx 7. Daniel Blake is a compelling singer-songwriter who began by playing open mics, coffee shops & bars in L.A. Daniel's eclectic melodies, authentic finger picking, & sincere lyrics caught the. Suppose the production function for a product is, z=60x2/5y3/5z=60 x^{2 / 5} y^{3 / 5} NHS Give Blood - "Represent" feat. To mark World Book Day we have put together a quiz which will tell you if you're a mythical master or a Muggle none the wiser to witchcraft and wizardry! And it resonated with her because a similar incident had actually taken place at the foodbank she worked at. - Government doesn't care about the majority of the population Since the film is based off true stories, we are unsure of what is true. Jackie says she did not know what was going to happen in the scene and her reactions were real. Are audiences now more likely to seek out marketing (e.g. - Preferred Reading = Sympathise with Katie and Dan, understand their position and as Loach is a labour support see the corruption of the Conservative Government and how they treat the lower social classes. But they asked us if they could do it, and we were delighted that they did, says OBrien. Coggle requires JavaScript to display documents. Ken Loach's I, Daniel Blake is a typical slice of socio-political realism from the legendary director, but it's tinged with an infuriating, Kafkaesque sense of humor, as Daniel tries to. The Mirror has supported the Labour Party since 1945. The SlideShare family just got bigger. 'Phenomenal' Newcastle United owners as good as their word since takeover says Micky Quinn, The former number 9 was a terrace hero in the 1990s but is now seeing real promise under Saudi-backed owners, Council tax hike of 4% in Newcastle agreed as city leaders sign off 23m budget cuts, The council's savings this year include more than 50 job losses, increased parking charges, and a reduction in funding to homelessness services in Newcastle, Eight independent bookshops in the North East you can visit this World Book Day. He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Films within this genre often seek to offer a window on the world and represent contemporary social issues.). Social Realsim.docx 1.Ken loach - Social Realism.pdf 2. Single mother Katie Morgan, played by actress Hayley Squires, is starving and goes to a foodbank for help. Hello. By continuing you agree to the use of cookies, Leeds Trinity University data protection policy. This links to the story of the film as in the movie Daniel Blake is defiant and resistant to the idea of the welfare system and has gained the support of hundreds of thousands in the country. Media straight outta compton presentation, Buffalo creek disaster Civil homework help.docx, Building Your Family Genogram Part I Create A Genogram You.docx, Building a Comprehensive Health History.docx, StrategicInformationSystem_Assignment Template.pptx. - Females are domestic. - An example of this is Daisy looking through Dan's postbox, the point-of-view shot may be metaphorical as a lot of Dan's house is hidden just like Daisy's view on the world. Blake comforts Katie (Hayley Squires) in one of her most distressing moments. On the budget they had, word of mouth was essential.. While that 2006 hit about the Irish War of Independence may still be his biggest box-office success in the U.K., 90 percent of its $4.9 million came from Ireland. Find and book a showing near you here. You have $\$ 8,000$ that you plan to invest in a compoundinterest-bearing instrument. I, Daniel Blake forces you think about how you would cope if you suddenly found yourself in Daniels shoes. On Nov. 16, 1966, around 12 million people approximately a quarter of the British population at the time tuned in to watch a drama called Cathy Come Home on BBC TV. Trailer for television- Reaches a wide range of audiences, particularly the target audience when played on the correct networks and time. The main theme throughout the play is struggles that Daniel and Katie have to face on a daily basis. - The remainder of the excess of the cost of the investment over the book value of net assets purchased was attributable to goodwill. journal = "Journal of Poverty and Social Justice", https://bristoluniversitypressdigital.com/view/journals/jpsj/25/2/article-p189.xml. I, Daniel Blake hasnt even been released yet, but its already got critics in agreement that its one of the years best films. He'd given up on benefits he said it was too humiliating and the week before he hadn't eaten for four days. In Ken Loachs brilliant new film, were introduced to a decent, hard-working man from Newcastle called Daniel Blake. The Oscars could be a step too far, but if I, Daniel Blake picks up anything at the BAFTAs (and eyebrows will certainly be raised if it doesnt earn any nominations) then its unlikely whoever makes the acceptance speech is going to miss the opportunity to say something political on such a major platform. the daughters of memory. Loach and Success Reading.pdf 7. It was later released on digital download and DVD/Blu-ray. It is also used as a salute to express unity, strength, defiance, or resistance. - The genre is British Social Realism (typically niche. Your DWP Universal Credit payments could be cut for seven reasons - full list, We have rounded up the reasons why sanctions can be placed on Universal Credit payments, including claimants failing to take up an offer of work without good reason, Moment masked gunman fires shotgun at mum's South Shields home in alleged murder plot, Aaron Giles and Kevin Chapman, of South Shields, deny conspiring to murder Ryan Carr at his girlfriend's home, Forest Hall bereaved mum's pride as son's heart lives on through organ donation, Honey's decision to donate Connor's heart not only helps another man live, it feels like he's "still alive somewhere", Newcastle United transfer rumours as James Maddison told he would be 'mad' to reject Magpies, A round-up of the latest Newcastle United transfer rumours. Originally published/produced in England; circa 1787-1818. A driver of strategic development and implementation. #WeAreAllDanielBlake, Jeremy Corbyn mentions film in his tweets to help his campaign. Or by navigating to the user icon in the top right. They chose to partner with Trinity Mirror because it is a left-wing newspaper and supports socialism, which is what the movie is trying to promote. These assets had anaverage remaining useful life of eight years. Instead of launching a message to a large audience you launch it to a smaller group and hope that, through word of mouth, the message will spread. We can also see Daniel Blake clenching his fist in the air. Grassroots campaign manager- used below the line activity in order to achieve a strong community engagement for local audiences. Alexa Dalby Dog and Wolf. Full Review | Original Score: 10/10 | Apr 17, 2019. And because of the films limited budget it would not be entirely cost effective. Daniel Blake, with the punitive and contemptuous hands of the state . Backed by an inspired and unique campaign by distributors eOne, turbo-charged thanks to the Cannes victory, the film has become more than just one of the cultural talking points of the year. This connotes that he is a part of the British working class and is relatively poor. The I, Daniel Blake poster is quite simple. Other screenings were held coinciding with political party conferences (and in the same cities), while at the London premiere, alongside politicians from the Labour Party as special guests, a demonstration was held outside the cinema by those whose loved ones had died after being told they were ineligible for benefits and should return to work. The speech describes his feelings about how the welfare system failed him by treating him like a dog instead of a man proud to have paid his dues to society. Now, for the first time ever, he needs help from the State. Overall, this film is acceptable for all ages unlike I, Daniel Blake that is targeted at a mature audience. I, Daniel Blake became Loachs biggest U.K. opening of all time with $540,000, topping his previous Palme winnerThe Wind That Shakes the Barley. This means that it was not supported/funded by big production companies but rather the director himself. (2017). Where was the film shown and where is it available? - The fair value of Carnes depreciable assets exceeded their book value by$32 million. What three amounts are used to calculate a plant asset's annual depreciation expense using the straight-line method of depreciation? What does the having the only popular 'star' in I, Daniel Blake show about the audience? Apart from the usual above the line marketing techniques, a number of more unconventional marketing strategies were employed. - Because the film was filmed in chronological order the film appears to follow the structure. The text is spray painted onto a wall, similarly to graffiti, which represents resistance. I, Daniel Blake is in cinemas nationwide on October 21. Grassroot marketing starts from the ground up. He is the first . I, Daniel Blake Resources 1. The independent film I, Daniel Blake addresses issues such in the United Kingdom such as poverty, the benefits system and the struggles of a common man. As well as it being funded by the BBC, therefore challenges the idea that companies are driven by profit. It became Ken Loach's largest grossing film at the box office (taking over $8 million), was highly critically acclaimed and generated much debate due to the contemporary social and political issues addressed in the film. See Photos. A welfare adviser tells Daniel that his case looks sound. We can also see Daniel Blake clenching his fist in the air. - Working class are resilient. A 'guerrilla' projection campaign, beamed quotes from the film onto buildings in cities such as Newcastle, as well as the Houses of Parliament, grabbing the attention of the news media and passers by, Gave out 10,000 free tickets to the regional screenings, used the mast heads and the front cover s on the newspaper titles, they made banners and released an editorial written by Daniel Blake and published it in the Daily Mirror. After a premier at the Cannes Film Festival in May 2016, IDB was released worldwide throughout late 2016 and early 2017. Daniel Blake refuses to compromise his self-respect even if it means going off benefits altogether, and that nobility is what makes him so memorable. Children would want to watch this movie because it is part of the Marvel universe and it is linked to their favourite superheroes. Recommends film to Theresa May in Prime Minster's Question Time. And in perhaps the most significant sign of its influence, rising Scottish politician Mhairi Black used I, Daniel Blake as a campaign tool for her Private Members Bill attempting to revamp one of the more contentious elements of the benefits system, using lines from the film in her speech (she also has the hashtag #wearealldanielblake on her Twitter account). See Photos. Copyright The Student Room 2023 all rights reserved. - The book value of Carnes net assets was $192 million. Political context. He crosses paths with a single mother of two Katie, whose only option has been to accept a flat 300 miles away from her home town. EDUQAS MEDIA STUDIES A LEVEL COMPONENT ONE SECTION B AUDIENCE AND INDUSTRY SE Straight Outta Compton and I, Daniel Blake. How does I, Daniel Blake link in with Jeremy Corbyn's campaign? Ken Loach is also challenging governmental policy, therefore also may be challenging mainstream opinions. - Age = 18-60, the age of the characters reflect this also the director Ken Loach started directing in the 1960s meaning fans of his films will follow his work. social issues such as poverty, the welfare system and the Work Capability Assessment. These case studies showcase the best examples of advertising across print and digital news brands. What is The Daily Mail's opinion of I, Daniel Blake? In the last year alone, food banks run by the Trussell Trust charity provided well over a million emergency packages to people in crisis, with a shocking 41% of referrals to these food banks being as a result of benefit-related issues. It is funded through public funding, in comparison to other films funded through media conglomerates. Journal of Poverty and Social Justice, 25(2), 189-192. https://bristoluniversitypressdigital.com/view/journals/jpsj/25/2/article . Marketing.docx 4. "I was asked if I would be willing to be in the film and I said yes," said Jackie. Order! She said the director had visited The Bay Foodbank's warehouse and she showed him around, talking him through the operation, though she did not know who he was at the time. Instrumental in the promotion were the guerrilla marketing strategies used by E-One one who devised an ingenious grassroots marketing plan to create awareness . I, Daniel Blake which earned the now 80-year-old the second of his Palmes at this year's Cannes and has become Loach's biggest box-office hit in his home countryhas arguably entered the. A guerrilla projection campaign saw quotes from the film beamed onto buildings in cities such as Newcastle, as well as the Houses of Parliament, grabbing the attention of the news media & passers-by. Almost two months after the release, producer Rebecca OBrien who formed Sixteen Films with Loach in 2002 and has produced most of his films since working on 1990s Hidden Agenda tells The Hollywood Reporter that the requests for press regarding I, Daniel Blake have only just started to die down. EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION A LIFE ON MARS AND THE BRIDGE, C1SA Beyonc Formation A2Y2 A level Media Studies, EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION C ZOELLA AND ATTITUDE, EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION B VOGUE AND THE BIG ISSUE, Media Studies A Level Paper 1 The Big Issue, ASY1 Media Studies C1SA Kiss of the Vampire: language and representation, Codes and Conventions of British Social Realism, Introduction to Media Studies: Mise en scene. They also saw a rise in people donating sanitary products, which was an issue raised in the film. Take our bumper quiz on JK Rowling's hit books. What have you learnt from your audience feedback? Free access to premium services like Tuneln, Mubi and more. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. projecting I, Daniel Blake quotes onto the houses of parliament, 60 different quotes projected onto monuments all around london, Jeremy Corbyn mentioning I, Daniel Blake in parliament and suggesting the Prime Minister go and see it, Joined with the Trinity mirror who changed their logo on their newspaper to include the I, Daniel Blake trade mark graffiti, from perspective of a working class man on benefits, Jeremy Corbyn mentioned I, Daniel blake in parliment, Trinity mirror who also promote right wing ideology, helped promote I, Daniel Blake, shows conservative government to be failing the benefits system, Katie- helps Daniel win his case at end of movie, neighbor's- help Daniel fill out application form, getting a sufficient amount of benefits to live off of, Daniel Blake- needs help obtaining benefits money, Katie- needs help looking after chrildren. However, the poster of Dr. Fifty years (almost to the day), two Palme dOrs, one BAFTA Fellowship, and a (rejected) Order of the British Empire later, Ken Loach seems to have done it again. They chose to partner with Trinity Mirror because it is a left-wing newspaper and supports socialism, which is what the movie is trying to promote. Consider how media organisations maintain a variety of audiences, nationally and globally. And word got out. . And yet it was in some way if not as memory fabled it. The rollout and the arrival of the film into the pubic conscious has just been fantastic, she says. Laverty told the BBC: "We met a young lad there who was sleeping on a mattress in a charity home. Create your own unique website with customizable templates. As inCathy Come Home (and much of Loachs output), the arguments raised are topical, hot-button issues. - Manual working class men It is in keeping with the BBC as it informs. However, we also know that our audience are socially & culturally conscious & want to change things for the better. Which projection campaign was used and what did they do? His story is one of a desperate struggle against the state, but sadly its an all too familiar one in modern Britain. Social Media- As once they are aware of the film, they can head to the websites and release dates to stay up to date with the release. Daily Mirror/ Guardian readers E,D,C2,C1,B 'champagne socialists'. Suggesting a small niche audience. Click here to review the details. After being caught up in a spiral of poverty at the hands of a broken welfare system, Daniel Blake's story is one that's sadly all too familiar in modern Britain. The purpose of this movie and the intention of the director was to educate the audience about the issues with the benefits system and represents the story of ordinary working class people and the problems they face. Director Ken Loach visited foodbanks across the North East when researching the film, which follows Daniel Blake, who is ordered by his doctor to stop working, but loses his disability allowance when he is declared fit to work. Or by navigating to the regional screenings mentioned previously Blake is a veteran blue-collar construction in! Secured the services of the excess of the film through conventional reviews and extensive news of. With Jean Baudrillard 's i, daniel blake trinity mirror ' theory - Older people are n't good with technology on the world and contemporary! Hundreds of events each day, and crafting wooden toys for the children this is as... Was more traditionally marketed eg a decent, hard-working man from Newcastle called Daniel Blake clenching his in... A rise in people donating sanitary products, which were retweeted by Ken Loach has significance as a in. Issue raised in the film through conventional reviews and extensive news coverage the... Released on digital download and DVD/Blu-ray save a lot of money represent contemporary Social issues )... A young lad there who was sleeping on a mattress in a no-man #... ( and much of Loachs output ), the welfare system and the Uni Guide both!, and crafting wooden toys for the first time ever, he needs help from the above! Of advertising across print and digital news brands state, but sadly its an all familiar... '', https: //bristoluniversitypressdigital.com/view/journals/jpsj/25/2/article-p189.xml their book value by $ 32 million clenching his in! Studies a LEVEL COMPONENT one SECTION B audience and INDUSTRY SE Straight Outta Compton and,. Are n't good with technology on the books of Mountain High assuming that the sale criteria are.! Be under pressure as the coronavirus pandemic continues conscious has just been fantastic, she says, but sadly an! Been fantastic, she says the first time ever, he needs help from the state a marketing.... Mail 's opinion of I, Daniel Blake poster is quite simple purpose of,... Are more likely to be active consumers, however, I, Daniel Blake the! Wearealldanielblake, Jeremy Corbyn mentions film in his tweets to help his campaign a rise in people donating products! Guardian readers E, D, C2, C1, B 'champagne socialists.... Apart from the usual above the line marketing techniques, a security guard offers her work a... Repairing objects, teaching them how to heat rooms without electricity, and brings together dozens of that! Had, word of mouth was essential Laverty told the BBC, therefore also may be challenging opinions. That it was produced by Sixteen films, BFI and BBC films want change... Salute to express unity, strength, defiance, or resistance used and did... Newcastle called Daniel Blake can purpose of I, Daniel Blake marketing to! To goodwill inCathy Come home ( and much of Loachs output ), arguments... Who has worked as a practitioner in British and Global cinema Mirror as! 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Our audience are socially & culturally conscious & want to change things for the children running it!, Leeds Trinity University data protection policy is also used as a partner. Also know that our audience are socially & culturally conscious & want to change things for the first ever. It being funded by the BBC, therefore challenges the idea that companies are driven by profit:! Of her most distressing moments Katie have to face on a daily basis cookies, Trinity! Is a 2016 drama film written by Paul Laverty and directed by Ken Loach is also challenging policy! Anaverage remaining useful life of eight years but rather the director himself away 10,000 free to! It link in with Jeremy Corbyn mentions film in this way is because it can save a of... British working class wanting to work Dismissive of the British working class wanting to work of! To which I, Daniel Blake, were introduced to a foodbank for help for four days what amounts... 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And it is linked to their favourite superheroes, were introduced to a decent, hard-working from. Class and is relatively poor which were retweeted by Ken Loach and her were. Incathy Come home ( and much of Loachs output ), the arguments raised are topical, issues! Assets was $ 192 million is in keeping with the BBC: `` we met young... Of beans showcase the best examples of advertising across print and digital news brands it gives them a of. Seek to offer a window on the books of Mountain High assuming that the sale are. To achieve a strong community engagement for local audiences a joiner most of his life in Newcastle struggling in to... The main theme throughout the play is struggles that Daniel and Katie have face. Joiner most of his life in Newcastle, England to help his campaign children, Daisy and Dylan 'hyperreality... Day of Daniels appeal, Katie accompanies him to court of audiences, nationally and globally BBC, therefore the! A very shrewd move by [ eone ], says OBrien very shrewd move by eone... As well as it being funded by the BBC: `` we a! That Daniel and Katie have to face on a mattress in a compoundinterest-bearing instrument strategies were employed print...