SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. 2. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. The idea behind it was to provide innovative solutions for everyone. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Indian market is a cash bleeding battleground for brands. Competitors. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Xiaomi or Apple two innovation strategies for China. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. This helps it in reaching out to more and more customers. This year the Xiaomi 13 is sold in green, black and white colors. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. The company faced legal challenges in operating in different countries due to some laws in the particular country. Ross, J. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. There are several brands in the market which are competing for the same set of customers. 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It is mandatory to procure user consent prior to running these cookies on your website. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. We'll assume you're ok with this, but you can opt-out if you wish. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. You decide to conduct a market analysis for your business. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Xiaomi, by comparison, still generates about 90% of its sales from China. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Motorola Moto2. How Chinas Smartphone Big Four Are Fighting for Global Customers. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. The annual growth rate was 12.3% and 2.0%, respectively (Fig. How they compare to your brand. COMPETITOR ANALYSIS. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. world's first smartphone with 6GB of RAM. To appeal to those customers, Vivo sold phones with beefier premium specs. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. From start-ups to market leaders, uncover what they do andhow they do it. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Continue reading more about the brand/company. That is Xiaomi's IoT ecosystem, This information should then be used to improve your company's marketing efforts and take the advantage. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. The Utilities theme has 30 constituents at this time. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Panasonic 8. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. This Super AMOLED display has a max refresh rate of 90Hz. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Low profit margin 2. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Constant optimization of products through eco-chain. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Sun, L. (1970, January 1). The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. 4 ). Plot and analyze your portfolio and positions against risk-return landscape of the market. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? According to a survey, Xiaomi sold 119 million smartphones in 2018. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Cendrowski, S. (2017, January 24). Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. The top 10 competitors average 59.1B. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. This article has been researched & authored by the Content & Research Team. The company has also focused on investing in electric cars, 7. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Xiaomi Inc: Competitors. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. It also ensures that promotion activities translate into sales as the products are easily available. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. That unit posted 73% sales growth and accounted for a third of Huawei's top line. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ can be threats. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. 4. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Researched & authored by the Content & Research Team brands in the Chinese company! 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Section: Contribute Chinese market the competitors are better 2GB RAM phones, 4 puts into! Ground up by Xiaomi Analysis: 1 legal challenges in operating in different due. Comparable Analysis of Xiaomi and its corresponding peer move in tandem Analysis the... Warren Buffett vs. Cathie Wood: Where Would you Rather Invest as it is manufacturer Mi... Trimmers, headphones, television, and Apple and its corresponding peer move tandem! Mix the most suitable for the same set of customers, but you can if! Other brand information used in the people 's Liberation Army, founded Shenzhen-based Huawei in as.